Hello
my fellow communications magnates!
Soon
after the SOUL Society Charity Bazaar held on the 15th of December
2013, the SOUL Society team and I were onto our next three projects for
Christmas, New Year’s and an exclusive bus tour for journalists. The primary
focus under my management was Tujo
for its “A Christmas Playground” held on the 24th of December 2013.
“A
Christmas Playground” theme reinforces Tujo’s concept of a playground and
tagline “Let’s eat, live & play”, as it experiences its first festive
celebration. The merriment and colourful connotations of a playground also supplements
the Christmas season.
The
“A Christmas Playground” theme centered on fuchsia, cyan and lime green
colours. Tujo’s décor set for the theme included giant lollipops, Christmas
trees, Christmas ornaments hanging from Modo Chandeliers and railings, reindeers,
lighted balls in the lawn and colourful wreath at entrances.
Several
meetings were held among the SOUL Society Group to discuss on the Christmas menu
and entertainment, whilst we update the outstanding tasks on the checklist and
event order. The food and beverage menu proposed by the SOUL Society kitchen
was required to gain approval from senior management before it was transferred
to SOUL Society studio for design and print. The entertainment for the event was
managed by one of the senior managers with my assistance on the liaison
department. The entertainers included were elves and santarinas to
meet-and-greet guests, live band performance by Acoustic Fourplay and a resident
DJ set after 10pm.
The
publicity scope of the event consisted of E-flyers to SOUL Society and sponsors
database, SMS blast to SOUL Society database, Facebook feeds and invites, venue
posters, plasma screen digital promo, pre- and post-coverage from the media.
The
sponsorship bracket was also covered by Tujo’s “A Christmas Playground” event,
as we received cash sponsorship, special event trade orders and brands support,
in return for SOUL Society Group publicity for the event via incorporating
sponsor’s brand logo in its marketing and PR collaterals.
As
I was the key person in charge of the event, I went to Tujo early on the eve of
Christmas to oversee the décor, operations, band setup, reservation lists for
the buffet, drink coupons entitlements and brief all staff on the event agenda
from 7pm till midnight.
The
fundamental feature running the “A Christmas Playground” event I found, include teamwork
and sensible judgment in queuing the subsequent task on the event order. The
buffet was opened at 7.30pm, while Acoustic Fourplay played three 45-minutes set followed by the countdown gimmick before Christmas. We blew
whistles two minutes before 12am and pop three bottles of champagne while our
fringe acts, such as the elves and santarinas, dance at the DJ deck for the
countdown.
Overall, it was all work and a lot of play, simultaneously.
“A Christmas Playground” with loved ones supporting the Tujo event climaxed my Christmas with a bang.
Merry
belated Christmas!
Diane
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